Business

6 Reasons Why Website Speed Matters in SEO

website speed in SEO

These days, we witness impatient people cutting the line who do not like to wait, wherever they are and whatever they are doing. It is, in fact, in the human’s’ genes to get what we want whenever we want. And you will be surprised to know that this applies also on our digital life as when we look for a piece of information on the internet, we might check various websites in order to find it as we need a clear answer straight away.

Nowadays, the loading speed of a website is very important because according to the recent statistics, half of the people do not even wait two seconds for website content to pop up! So, we can say that a site speed makes a big difference as it affects user experience, search rankings, and even sales as well as conversions. The speed of a website is separate from the internet speed. It is actually something that website owners can and should look to optimize. You can go for novage.com.sg  if you want a good website that loads fast.

website speed in SEO

1- Website Speed is an SEO factor

This is a fact that the fight for high ranking on search engines will never end as every day, millions of businesses do their best in order to position their websites higher than the competition. For high ranking on search engines, some regular activities should be performed to optimize a website and one of the very important factors of Search Engine Optimization (SEO) is improving the speed of your website. The active users of the internet are faced with hundreds of information daily which shows that the internet keeps them busy. This is a fact that no busy person like to wait, so, once users visit a website, they expect to receive the information needed as soon as they click on a page. Because otherwise, they will look somewhere else. In short, this does not only affect the user experience but also affect the ranking of the website.

2- Website Speed is the first impression

First impressions play an important role on the web as your customers, readers, and website visitors make an instant judgment about you and your business by visiting your site. You can instantly make a strong first impression if your website loads fast, check your website loading speed here https://smallseotools.com/page-speed-test/. On the other hand, if you have a slow website, it will make people think that it is unsafe, insecure, and untrustworthy.

3- User experience

User experience is one of the few ways that websites can really set themselves apart from the competition. There are basically two factors that are involved in positive user experience. The first one is to give visitors what they are looking for and secondly, give it to them fast. So, we can say that the website load speed should be your number one priority when it comes to user experience.

4- Slow loading time can increase the bounce rate

Bounce rate is the percentage of visitors that simply navigate away from your website after viewing one page. There are various factors behind that but the most important is website speed. So, if you have a slow website, it will increase the bounce rate.

5- The long-term effect of slow website speed

The slow website speed leads to an instant drop-off in visitors but there is also a long-term effect as well as the long loading time gradually stunts your natural growth and word-of-mouth.

6- Speed and conversion

Bounce rate is the percentage of visitors that simply navigate away from your website after viewing one page. There are various factors behind that but the most important is website speed. So, if you have a slow website, it will increase the bounce rate.

You can decrease your bounce rate by migrating to Cloudways Managed Magento hosting and improve your page loading speed.

Comment here

Subscribe To Our Newsletter
Subscribe to our email newsletter today to receive updates on the latest news, tutorials and special offers!
Thanks for signing up. You must confirm your email address before we can send you. Please check your email and follow the instructions.
We respect your privacy. Your information is safe and will never be shared.
Don't miss out. Subscribe today.
×
×
WordPress Popup Plugin