Setting up a website for your business entails a lot of work. In fact, with all the factors that you need to consider, the process can become quite overwhelming.
While it’s important to ensure that your website looks good and has truckloads of great content, both of these might not necessarily be enough to accomplish your site’s main purpose — and that is, to convert your web visitors into paying customers.
In fact, you can bet your family jewels that the existing successful ecommerce stores had more to them than just the owner coming up with a unique and highly profitable business idea — they also did ample amount of work to improve their sites conversion rates.
Conversions, after all, is what turns your casual web visitors into paying customers. And it is your paying customers that pump money into your business.
And so the question becomes, “What kind of methods or strategies can you employ to create a high-converting website?”I’m glad you asked.
That’s what we’re going to cover right now.
1. Declutter your website design.
When your visitors are on one of your web pages, they should know immediately what you’re asking them to do.
Whether its your home page, landing page, or a blog post, there should be a prominent Call-To-Action button that tells your readers what to do next.
Studies prove that the CTA buttons — as well as the website copy — tend to get better conversions when they are placed above the fold.
Let’s take a look at Teambit’s landing page. It tells you the benefits of their service right away, which is to “understand, recognize, and develop your people.”
As shown here, you don’t have to add unnecessary elements to your page.
The design is clean, crisp, punchy, and the site even has a clear call to action visible above the fold — making it easier for their website viewers to sign up to their service.
2. Test different versions of your page
There’s no absolute way to know why your pages aren’t converting. That’s why successful companies perform 50% more tests.
You can start with a simple A/B test, which is what most businesses use.
In a nutshell, A/B testing is creating two versions of your web page, but with different designs, layout and text/copy.
Through A/B testing, you can change as little or as many elements of your page as you want, and get concrete data to determine which version converts more.
You can change one element at a time, with two or more variations. For instance, you can try different headlines for Version A, B, and C… and so forth.
A more advanced method is called multivariate testing, which means you’re testing more than one element at a time with different variations.
Some examples of this would be:
- Different text/headlines on the page
- Changing the design of the CTA button
- Repositioning text, buttons, and images
Changing form field text/design
Don’t expect to find the “winning” version after just a few tests.
For this method to get the best results, you need to test several versions before you can obtain a substantial enough data.
3. Add email opt-in forms.
It’s been said a thousand times: “The money is on your list.”
You know that having an email subscription form on your site is important, but you probably don’t think it will help with conversion.
If you’re still in doubt, a marketing study proved that 81% of sales happen after seven or more contacts. That’s a huge opportunity that might be lost if you don’t nurture your email list.
With an e-mail list, you can send helpful content to your subscribers while encouraging them to try or buy your product or service. It may take time, but it’s better than letting these leads go.
It helps to make your email signup form interesting to stand out from the rest and actually get your visitors to subscribe.
Online store Shinesty proves that email forms shouldn’t be plain and boring. It grabs attention right away and states the benefit of subscribing to the list.
4. Keep your sign-up forms short.
When building a signup form, remember that your visitors are busy people. They most likely don’t have the time to fill out a long form.
Ideally, you should only be adding 3 fields to your signup forms. That’s it. Usually, it’s the visitor’s first name, last name, and email address.
Take a look at MailChimp’s signup page. They only require three pieces of information from the users: Username, email address, and password. No security questions or CAPTCHA fields.
Influencing your visitors to sign up is often times challenging in and of itself. Don’t make it even more challenging for your users by using a form that will take them minutes to complete.
5. Add videos.
Videos are the language of the modern-day internet user. There’s something about them that makes people want to watch, share, and click.
The good thing is, it doesn’t take a genius to create a viral video. In fact, you’ve probably seen countless viral videos that are made by total amateurs.
As long as the content is on point, it fits perfectly with your brand, and it has a compelling enough hook to make your audience want to watch it, there’s a good chance your video will go viral.
More than 72% of businesses revealed that videos help them increase their conversion rates, and 52% of customers say that watching product videos help them make a purchasing decision.
A few tips to consider when using videos:
- Invest in a professionally-made video. It shows your company values quality content and wants to deliver only the best to their audience.
- Think outside the box. Most videos go viral because it shows something unexpected, creative, or extremely unique.
- Don’t forget to brand your videos. Just like the cooking videos from Tasty or interesting videos from Now This, your company logo should be visible in all your videos to maintain brand awareness.
A work in progress
Regardless of methods, you employ to create a high-converting site, remember to always try new things. Always be testing — is the name of the game.
After all, there’s no better time to test and experiment with strategies than when your site is in its early stages.
This “test phase” will also help you gather stats for your site and know exactly which areas of your page need more work.
Are there strategies, ideas, or questions that you’d like to share? If you answered with a “yes,” then feel free to share them in the comments section below. Cheers!