The marketing world has changed significantly over the past decade. While the majority of marketing used to be carried out offline, advancements in technology have expanded a marketer’s reach by introducing online methods.
The internet hasn’t just provided new expansive marketing channels either. It has also introduced a number of tools and software to help boost results. Put simply, those who aren’t taking advantage of Martech could be missing out on a lot of crucial benefits. So, what exactly is Martech and how has it changed the marketing industry?
What Is Martech?
Martech is the term used to describe marketing technology. It can include everything from marketing tools to social media advertising. If the technology can be used to boost marketing efforts, it can be referred to as Martech.
You’ll often see many companies advertising marketing roles, ask that candidates be familiar with Martech. This basically means employees need to have some experience working with marketing technology. It is a crucial part of the business world and when used correctly, it can deliver a lot of benefits.
What Benefits Does It Deliver?
You can use the technology to streamline your workflow, allowing you to cut down time consuming tasks. It can also be used to communicate better between projects, create better content and help you strengthen customer relationships.
How Has It Changed Marketing?
One of the main ways Martech has changed the marketing world, is that it has allowed for better analytics. Data can be captured and used to deliver more targeted, successful ad campaigns. You’ll even find companies such as Responsetap can track call data, helping you to monitor what is driving calls to your company, and which marketing campaigns are successful.
This analysing of data is crucial in today’s businesses. It allows you to get a better idea of how your marketing campaigns are performing and whether any tweaks need to be made. The more effective your campaigns are, the more customers you’re going to secure.
How Does Your Martech Stack Up?
There are so many different types of Martech and not all of the technology on the market will aid your business. So, it’s important to ensure you’re using the right Martech to fit your company’s requirements.
Take the time to analyse the software and tech tools you’re using. Are you utilising the latest Martech and are there areas of the business that could be improved with different software solutions?
Overall, marketing technology has revolutionised the industry over the past decade. The above is just a brief overview of what it is and how it can help your marketing team boost their efforts.