90% of Americans confess that they don’t like to cook, which is why the restaurant trade is booming. At present, there are more than 660,000 restaurants battling to gain the nation’s custom. But with diners eating out more and more frequently, there are plenty of opportunities for restaurants to grow their businesses and become profitable and thriving ventures.
The Simple Dollar reports that the average American eats out between 4 and 5 times a week, and spends $232 every month. As there’s the potential to earn thousands from one customer every year, you should consider introducing a loyalty scheme to encourage people to dine out in your establishment more frequently. Digital loyalty schemes are the way forward in the modern world, and can include customers being given free drinks, free food, collecting points for a 20% off voucher, or being entered into a prize draw every time they make a purchase.
Invest In A Vehicle
84% of American adults order food for takeout or delivery, according to a Gallup survey. But it’s not just fast food that these diners are wanting. There’s a growing demand for healthier, more satisfying meals, which is why companies such as Uber Eats deliver $10 billion worth of food each year. By investing in your own fleet of vehicles, you can cut out the middle man and save yourself cash, as Uber Eats take a 30% cut. Almost any vehicle on the market will work for your business, including both used and new ones – compare the options carefully before making a final decision. For the most profit, smaller vehicles may be more beneficial as they’re typically cheaper to run.
Hold Special Events
Most restaurants see sales slump on Mondays and Tuesdays, with these two days reported as the quietest of the week. To combat this problem and keep your business growing, hold special events on these days to lure customers in. This could be a quiz or games night, a parent and child meetup, or a special cake sampling afternoon. Even offering a free pudding with certain meals will boost profits on these days, as people love to get something for nothing.
There are thousands of restaurants in America all competing for the nation’s custom. But by following these restaurant growth tips, you won’t have to worry about your business fading into the background, as you’ll have plenty of diners coming through your doors.